PRESS RELEASE
Thursday February 16
First Outward Sound Grants Announced
The NZ Music Industry Commission is proud to announce the inaugural recipients of Outward Sound grants:
Breaks Co-op receive the only Phase Three grant of this funding round. The sole applicants for Phase Three, Breaks Co-op will use the grant to enable them to maintain a presence in the UK for an extended period to promote the UK release of their album ‘The Sound Inside’ – triple platinum selling in NZ.
Phase Two grants, providing the opportunity for in-market performances and related business development, were provided to The Brunettes (for the USA), Concord Dawn (for Europe and the UK), and Sugarlicks Records (for Europe).
And finally, Phase One market scoping grants have been allocated to Arch Hill Recordings, Die! Die! Die!, Mai Music, Midium Records, and Tardus Music.
Between the nine successful applicants a total of $150,631.55 has been allocated, with the recipients required to match this on a dollar-for-dollar basis
The scheme, launched by the NZMIC in December 2005, was established to provide assistance for market development initiatives. It comprises three phases: Phase One, a 50% reimbursement of costs up to $10,000 for Market Scoping; Phase Two, a reimbursement of up to 50% of the costs up to $30,000 for Performance Oriented Support; and Phase Three, reimbursing up to 50% of Market Infiltration costs to a maximum of $60,000.
Applications for the next round of Outward Sound grants close on April 30th. More information on the scheme can be obtained by visiting our website at www.nzmusic.org.nz, contacting Gary Fortune – International Manager - at the NZMIC on (09) 376 0115, or by emailing international@nzmusic.org.nz
The NZ Music Industry Commission today announced the launch of Outward Sound, an international music market development grants programme. The NZ Government has explored the establishment of such a scheme for some time, and today’s announcement unveiling Outward Sound is the culmination of several years’ consultation with the NZ music industry.
Outward Sound will provide assistance for market development initiatives to encourage the entry of New Zealand music and musicians into global markets.
"Outward Sound has been created to get more Kiwi music out into the world", says Hon Judith Tizard, Associate Minister for Arts, Culture and Heritage. "There is huge potential for far greater exports of our music, and the cultural and economic importance of New Zealand having its voice heard on the world stage is undeniable."
New Zealand music industry practitioners and firms will be able to apply to Outward Sound for assistance with the implementation of a range of international market development activities including expenditure related to market visits; in-market representation; publicity and promotion; marketing materials; showcases, trade fairs and other events; and market research.
“This Government believes creative industries are a vital plank in growing an innovative New Zealand, and they are a high growth sector in our economy”, says Hon Trevor Mallard, Minister For Economic Development. “This scheme represents what we believe is one of the best ways of assisting an industry in moving forward and growing to realise it’s full potential.”
Implemented and managed by the NZ Music Industry Commission, the Outward Sound programme is inclusive of music from all genres, styles, and niches with applicants able to target relevant markets around the world. Applicants at different stages of international development can access the programme, which is made up of three incremental modular phases described as Market Scoping, Performance Oriented Support, and Market Infiltration.
Detailed information including application forms, an overview of the scheme, a detailed support document to assist in applying to Outward Sound, and the dates of funding rounds for 2006 will be available from the NZ Music Industry Commission website at http://www.nzmusic.org.nz or by contacting Gary Fortune, International Manager on (09) 376 0115.
The NZ Music Industry Commission presents ‘Warrant of Fitness: Driving International Success’ - a series of seminars featuring New Zealanders who currently work in international markets and New Zealanders who have returned home to work here after time in the music industry offshore.
These seminars are FREE, but to guarantee a place rsvp to: wof@nzmusic.org.nz
WELLINGTON – THE FILM ARCHIVE:
SATURDAY 1 OCTOBER 12:30pm until 4:30pm
A four hour session covering off the most important things you need to know before embarking offshore.
We’ll be looking at a wide variety of issues for bands wanting to go overseas and discussing the following issues;
- Which markets you should target
- How you go about making contacts in that marketplace
- Whether timing really is everything
- What planning is absolutely necessary before leaving
- What kind of things should you have ready before you go
- What should you do yourself and what things are really best left to others – and how do you find those people to work with you?
with Simon Baeyertz, Kirk Harding, Emily Crowther and Campbell Smith
AUCKLAND ART GALLERY Toi o Tamaki Auditorium
MONDAY 3 & TUESDAY 4 OCTOBER 12:00pm until 5:30pm daily
Three sessions per day - Sessions are 90 min long
Day One – Monday 3 October
12 noon: Roadworthiness - Professionalism
What are the key skills you need to engage the international music industry on behalf of an act? How do you build your address book and make international contacts? How do you go about meeting the people you need to see? And what are the best – and worst – things you could do in those meetings?
with Emily Crowther, Simon Baeyertz and Lorraine Barry
2:00pm: Left-Hand Drive – The Differences Between Markets
Which market (country) might be the best for you? How differently should your approach be depending on which country? And what differences should you bear in mind from country to country?
with Kirk Harding, Emily Crowther and Adam Holt
4:00pm: Pimp My Ride - Is it All about the Image?
How important is a bands presentation when it comes to working overseas? Is a bands image really that important? How does it change from genre to genre, country to country and how does the international media play a part in it?
with Kirk Harding and Vicky Blood
Day Two – Tuesday 4 October
12 noon: Road Maps - Touring
Where and when should you travel to far-flung places? What are the differences in touring internationally compared to touring at home? How do you go about setting up a tour and who do you need on-side to make it work? Are there any key events that should be targeted? And how important is it to get out there on the road?
with Simon Baeyertz and Campbell Smith
2:00pm: Successful Servicing – To the media and the industry
What kind of market research should you be doing? What kind of promotional materials do you need? And what are the best ways to get them into the right hands? If you need to pay people to help you, what’s it going to cost? And when is the best time to be sending out information and promotion about your band?
with Kirk Harding, Emily Crowther and Paul McKessar
4:00pm: 5 Point CheckList – The Wrap Up
An overview of the last two days, focusing on the five things that our guests think are the most important things to know & do before you head offshore.
with Simon Baeyertz, Kirk Hading and Emily Crowther
Internationally-based speakers:
Emily Crowther is the International Promotions Manager for Universal Music UK where she works closely with artists such as PJ Harvey, Bjork, Metallica, Busted, The Hives, Razorlight, Scissor Sisters and Ronan Keating on their worldwide promotion. Emily's career has taken her to territories such as Japan, Italy, France, Germany, Spain, Holland, Serbia, Iceland and the USA and she has worked with some of the largest management organizations in the world including Q-Prime and Principal. Prior to her current role Emily worked as an assistant in the International Department at Mercury Records, her first offshore music industry position after departing FMR in 2002. At FMR she had been employed as both Head of Publicity and latterly label manager, responsible for Flying Nun, Mushroom Australia, and several other labels.
The past few years Simon Baeyertz has been Director of International Affairs for V2, however there are few major record labels in New York he has not acted as a consultant for since relocating to the United States in the late nineties. As International Manager for Nothing Records, Simon toured the world with it's flagship artists Nine Inch Nails and Marilyn Manson. His move to Interscope USA was preceded by a successful tenure as A&R Director at Mushroom Records in Australia, where he signed Frente in 1992. Simon departed Mushroom to manage the band, with the resulting album going multi-platinum in Australia and gold in eight other territories.
Kirk Harding works as Executive Vice President at SRC (Street Records Corporation), a role he has occupied since 2002. In this role Harding
co-ordinates all liason between SRC and Universal, and oversees all SRC artists, a roster that includes Akon, David Banner, and Terror Squad. Kirk's US-based career commenced at New York hip hop label Loud Records in 1999, where he spent two years as VP of International, overseeing the international development of artists such as Wu Tang Clan, Xzibit, X-ecutioners and Mobb Deep. From 2000- 2002 Kirk acted as Loud Records' Marketing Director, and prior to this he served as A&R Director for BMG NZ from 1994 to 1999. Over the course of that period he signed and developed artists including Supergroove, DLT, and Che Fu, as well as hosting various shows on 95bFM (True School Hip Hop Show, Zambesi Jazz etc.).
The NZ Music Industry Commission presents ‘Warrant of Fitness: Driving International Success’ - a series of seminars with NZ music industry experts from home and abroad. Our speakers will be discussing issues about what makes a band internationally ‘roadworthy’ – which skills and attributes are critical to this – and learn techniques that will assist in developing music careers that are export-ready.
These seminars will be of use to anyone involved in planning offshore music activities. With the impending announcement of the NZMIC’s offshore targeted investment scheme, the WOF seminars will be of particular value to those seeking greater understanding of the international music industry overseas and strategies to maximise results.
Subjects to be covered in the WOF seminars include professionalism, differences between international territories, developing and maintaining international contacts, servicing of music to media and industry, and the presentation of artists.
NZ music industry professionals from here and abroad will share their experience on the realities of breaking in the international music scene, with real world knowledge on how to realistically increase your chances of making an impact
The NZMIC sees the seminars as a means to develop a greater appreciation of the international marketplace, as well providing an opportunity for self-assessment before planning to take music offshore.
WOF sessions will be held in Wellington on Saturday October 1st, and in Auckland on October 3rd and 4th. More details on the panel discussions and the full roster of guests will be announced in the coming days.
The NZ Music Industry Commission is pleased to announce a short seminar series taking place this week starting Monday 20 June.
The topic is ‘Getting Heard in Australia’ and we have a fantastic line up of speakers who will be sharing their experiences of getting Music into the Australian market.
David Benge is the manager of Fur Patrol and Cassette, a tour booker and owner of new Melbourne based independent label Speak n Spell (The Dears).
Mark Kneebone runs Isaac Promotions, an independent Promotions and Marketing company working in both New Zealand and Australia. His offshore activities are primarily label management and consultancy for acts, labels, and businesses going into Australia. Some of Mark’s campaigns in Australia have included Concord Dawn, Jakob, Minuit, and Dawn Raid’s Australian launch.
This will be a very practical seminar – answering questions like;
Which radio networks play new music? Unreleased music?
What cities are worth playing in? How long does it take to drive there?
How important is the street press – and what street press is in which city? What are the key differences in promoting yourself over there?
The dates for these seminars are:
Monday 20 June – Indigo, Cuba St, Wellington @ 6:00pm *
Tuesday 21 June – Zinc, Manchester St, Christchurch @ 6:00pm *
Wednesday 22 June – Re:Fuel, Otago University, Dunedin @ 6:00pm
Thursday 23 June – MAINZ, Hobson St, Auckland @ 6:00pm
* On Monday in Wellington and Tuesday in Christchurch, these are joint seminars with the Music Managers Forum. There will be a MMF seminar about NZ On Air happening from 5pm at each of these venues. All are welcome at both sessions.
For further information, please contact:
Steve Newall, NZMIC – steve@nzmusic.org.nz / +64 9 376 0115
For more information on the MMF seminars click www.immf.net/nz
The NZ Music Indistry Commission's Warrant Of Fitness seminars hit Auckland, Wellington, and Christchurch next week with a stellar lineup of speakers drawn from the international music industry. High flyers from different countries and specialist fields within the industry, our speakers comprise music supervisor and expat New Zealander Amine Ramer; former Capitol and Mute label boss Bruce Kirkland (another expat Kiwi); BBC Radio 1 DJ Huw Stephens; and Sean Adams, founder of UK music website www.drownedinsound.com.
Unfortunately New York-based artist manager Anna Jacobsen-Leong is no longer able to speak at the seminars due to urgent and unforeseen matters relating to her artists. Anna is as disappointed as we are that she can't make the trip down here, and we have had to make some minor changes to the programme to compensate for her absence.
A revised programme follows, with detailed information on individual session topics, and their dates, times, and locations. To guarantee a place at any of the sessions email
Wednesday 22 November – Auckland Art Gallery, Toi o Tamaki Auditorium
Session 1 – 10:30am : Assessment & Tune-up – Picking Acts & The Best Ways To Work With Them
What do people look for in an act? What are the key skills you need to engage the international music industry on their behalf? How do you identify and meet with the people you need to see? What are the actions you can take to best help (or hinder, on the other hand), an act’s chances to succeed? Our guests will give their top three tips.
With Amine Ramer, Bruce Kirkland
Session 2 – 1:00pm : Coat-Hanger Aerial - Radio Around The World
How do you go about getting your music broadcast on-air? What similarities or differences exist between radio markets in different territories? What are the best and worst ways to approach radio stations? How do you go about planning the most appropriate radio strategy?
With Huw Stephens, Bruce Kirkland
Session 3 – 2:45pm : Latest Model - New Trends In Music & Getting It Out There
How quickly do international musical trends move? What’s the life-cycle of a typical trend? Can temporary fashions in music be exploited, and how do you go about this? And most importantly, ‘what’s hot right now?’
With Huw Stephens, Sean Adams
Thursday 23 November – Auckland Art Gallery, Toi o Tamaki Auditorium
Session 1 – 10:30am : Planes, Trains, & Automobiles - Different Ways To Get Places
What are the ways in which a track can be used to promote an act? How lucrative are these additional revenue streams, and how much of a boost do they usually represent? How do you go about doing this for the first time? How do you leverage this further?
With Amine Ramer, Bruce Kirkland, Sean Adams
Session 2 – 1:00pm : Road User Charges - Tour Booking
How do you work out where to tour? What do you do to book the right gigs? Who do you want to come to the shows, and how do you get them there? What other things need to be planned? Are there people that can help with the tour, and how essential is their assistance?
With Sean Adams, and another speaker TBC
Session 3 – 2:45pm : Inside The Testing Station
A wrap-up session featuring final thoughts from all of our speakers, also taking a look at a few specific examples of acts and suggested strategies for working them successfully.
With Amine Ramer, Bruce Kirkland, Huw Stephens, Sean Adams
Friday 24 November – Wellington Art Gallery Auditorium
Session 1 – 10:30am : Assessment & Tune-up – Picking Acts And The Best Ways To Work With Them
What do people look for in an act? What are the key skills you need to engage the international music industry on their behalf? How do you identify and meet with the people you need to see? What are the actions you can take to best help (or hinder, on the other hand), an act’s chances to succeed? Our guests will give their top three tips.
With Amine Ramer, Bruce Kirkland
Session 2 – 1:00pm : Latest Model - New Trends In Music & Getting It Out There
How quickly do international musical trends move? What’s the life-cycle of a typical trend? Can temporary fashions in music be exploited, and how do you go about this? And most importantly, ‘what’s hot right now?’
With Huw Stephens, Sean Adams
Session 3 – 2:45pm : Inside The Testing Station
A wrap-up session featuring final thoughts from all of our speakers, also taking a look at a few specific examples of acts and suggested strategies for working them successfully.
With Amine Ramer, Bruce Kirkland, Huw Stephens, Sean Adams
Saturday 25 November – CPIT Jazz School, Christchurch
Session 1 – 10:30am : Assessment & Tune-up – Picking Acts And The Best Ways To Work With Them
What do people look for in an act? What are the key skills you need to engage the international music industry on their behalf? How do you identify and meet with the people you need to see? What are the actions you can take to best help (or hinder, on the other hand), an act’s chances to succeed? Our guests will give their top three tips.
With Amine Ramer, Bruce Kirkland
Session 2 – 1:00pm : Latest Model - New Trends In Music & Getting It Out There
How quickly do international musical trends move? What’s the life-cycle of a typical trend? Can temporary fashions in music be exploited, and how do you go about this? And most importantly, ‘what’s hot right now?’
With Huw Stephens, Sean Adams
Session 3 – 2:45pm : Inside The Testing Station
A wrap-up session featuring final thoughts from all of our speakers, also taking a look at a few specific examples of acts and suggested strategies for working them successfully.
With Amine Ramer, Bruce Kirkland, Huw Stephens, Sean Adams
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