Making music videos

Many of the music video makers of this country are old school members of NZM. I'm hoping a few could share some thoughts on the art of making music videos.

It's a pretty open topic, many facets to this art form, so it would be interesting to see where this topic leads. I'm keen to explore some of the myths surrounding making NZ music promos.

NZM regular Samflux inspired this topic with a comment that you can indeed make a video for $10.

Forums: NZ Music,

Blink, what happened to that old Ejector video that was in the making? Did it get done in the end?

for disconnect?

Funny you should ask, vid was only just finished this week and is a brillaint 5 minute animation by Peter Stenhouse and Toby Morris. Vid should be on TV next week. Those guys went way beyond the call of duty, working on it for the past 4 months

On a personal note, i just finished making a live video for Batrider which also hopefully might get a couple of spins on TV. The video didn't cost a dime....but I did spend probably 15-20 hours editing and 2 hours shooting, and then the main cost is VHS transfers and Beta Transfers....

If i was to charge along the rates i would charge for a 15 hour photogaphic job, i guess i would had to charge $1500+ for this vid.

I of course don't charge that much, because i'm not that good at video making yet. Also, the goal of my video making is not for TV play, but to archive the scene...just the same as my photography, so money isn't a major issue. I wasn't expecting Batrider to want to use this vid on TV, if a band came to me and asked me to make them a vid for TV..I would need to charge them something.

PS..

I'm still waiting patiently for NZOA to start giving bands grants to get publicity photos done as well as videos. Sucks that a band can spend $5000 on getting an "international quality...kinda" video and song, but can't afford to get photos of themselves that look any good.

// the main cost is VHS transfers and Beta Transfers....

If any local auckland bands have a video they wanna get on tv, I can do the beta transfers for free. Still gotta pay for the beta tapes though. Can also do a number of vhs copies as well for free depending on how cool the band is...

yeah I heard about that video thru Toby, and I know that Peter is talented thru CODFAM days. Sounds wicked.

but i was actually referring to the one where you organised a large group of peeps to do a "brazil" like thing. Do I remember that one correctly? It sounded like an interesting beast...

ahh..i thought you might be alluding? to that, being samflux's baby. yeah, the video came out incredibly well. It cost a lot more then $10, but that was basically all spent on art dept, dressing the 15 odd extras and set design. The video was choice and was in last years handle the jandal.

The band decided not to send it to TV, because the recording it was synced to was so shit,and it was too much of an effor to resync to a new recording, also, the band pretty much hated the song...so pushing it was the last of our prorities.

Kinda stink, cause it is a great video. And Sam did a great job and rounded in a bunch of legends who basically worked for free. We had Weta workshop people doing our art dept and a crew od 20 odd people working on the day/night. I still feel shit about this never working out.

yeah that was a fun vid

this video may be secretly hiding somewhere on the www - would you like me to email ya a link dusty boy

that'd be kewl

Peter is one of the most talented Mo Fos I know, I always respect the fact that alot of the creative things he does he never takes credit for or puts his name to, i.e. his street art, he just does it cos he love it, and thats a sign of true passion....much respect

There's far too many performance videos about these days, and not enough concept videos.
What's this I hear about Michael Gondry making a video for Steriogram? That guy is f'n incredible.. so many amazing videos and adverts.

I did a bunch of video/dv work when I was tech, but haven't since due to a lack of camera... if anyone in the wellington area is making videos and wants a hand, I'd be really really keen. Drop me a line if you do and I can show you some of my stuff.
hadley@autis.tk

concept videos are far too hard to make on small budgets I guess without them looking cheap and shonky- where as you can still make a rip roaring live performance video.

//concept videos are far too hard to make on small budgets I guess without them looking cheap and shonky- where as you can still make a rip roaring live performance video.

you couldnt be further from the truth...

really depends on your concept doesn't it.
Go imagination!

So how are people doing Post? I assume most people are editting in a DV desktop environment? How are you getting it to broadcast standards?

The last few videos I've been fortunate enough to shoot on 16mm, and so we've telecined straight onto Digibeta. We've then edited on either Avid or Heavyworks, and onlined in Smoke* or Flame* or both.

http://www.aminofilms.com ]

i work for a production company - and they're cool about us using the gear after work and stuff.. we have a couple of avid's.. and i do all the fancy stuff on aftereffects..

as for broadcast standards, what are they ? pahaha umm if you want to make sure that you're gonna get the same colours when you see it broadcast on the telly then you can apply filters/effects to strip the naughty out of it.. but i never bother ... and with audio you just gotta know where the sweet spot is

I think for me the most important thing, and it sounds stupid but it is often not done, is listening to the song and growing an idea from that experience. You would be surprised by the amount of directors who use their old ideas on videos.

As music is, to me, about moods, the video is the visual equivalent and the 'visual mood' needs to change to mirror when the tempo/mood of the song changes. That's why sometimes the marriage between the visuals and the audio seems a little bit rocky. You'll often find that it's a pre-conceived idea that has been 'fitted' to the song.

http://www.aminofilms.com ]

//You'll often find that it's a pre-conceived idea that has been 'fitted' to the song

this happens a lot - i think you'll find that some of your favourite videos were created in this way, certainly some of the recently successful ones.. im on the fence on this one.. i have done both

i have a couple of ideas floating about in my brain , but no artist that suits yet... im not about to trash those ideas.. but probably remould them when i get a feel for the song

opps, reply is below

http://www.aminofilms.com ]

Oh I totally agree, and like you I have olde ideas that I still want to do given the chance. But whenever I'm listening to a song for a pitch I end up coming up with another idea for one reason or another. My point is that sometimes the idea isn't appropriate to the song or the artist.

http://www.aminofilms.com ]

I have a technical question for you guys. It's about a camera effect that seems to be used more and more often.

Basically it's the one on the start of King Kap's 'U Can't Resist Us' and also right through Scribe's remix of 'Not Many'. Me and a couple of other novice film students have talked about it and we gather that the camera is fixed on a certain point and moves somehow to keep that point (for instance Kingies right earlobe) at the same point in the frame, meaning the rest of the visuals move in relation to the point. However, we have absolutely no idea how this would be done - probably because we have no tech knowledge - can anyone help me out? cheers

From what I can gather havin seen some of the raw footage it's actually not a camera technique but a post effect. Footage is shot normally but during the online the camera is reframed and zoomed ever sdo slightly to give it that jittery random look. It's one of Chris Graham's trademarks, he did both the vids you mention.

http://www.aminofilms.com ]

Hmmm, thanks but I still don't really understand.

Let's take, in Not Many, when he waggles his finger. If the footage was shot normally and then changed in post, then wouldn't the movement drag the edge of the frame (i.e the blackness) onto the TV? Or do cameras shoot a wider view than we get to see? I actually have no idea of what shit you can get up to in post, so forgive my probable ignorance.

... and it's the most god-awful effect I've ever seen.

// zoomed ever so slightly

this is what would give the post production jockey a bit of room to move with regards to jiggling the image around.

I imagine, not actually having a clue myself.

jimis if it is what i think it is and pleae don't shoot me if I am wrong.. i saw it ages back on a making of.. robin hood prine of thevies.. following an arrow shooting into a tree...
and it's the same thing on the Kapis
two images over layed one of the man and the other filmed with a rotaing camera.. then puter fiddled

ahem...plugin..ahem.

its image stabilizing.. you just chose a point you want to stay still.. the computer tracks that point and stabalizes the image.. and yeah if you zoom it in a few % you can stabilize it more..

yeap its a shocker effect.. but well done in that powderfinger vid... but its generally a cheap gag that makes something thats average a bit better...

Crazy stuff. My mind is still grappling with the concept - hopefully I'll be able to see it being produced one day so I understand.

The image stabilizing tool is found standard in After Effects 5.5 and up, it was originally a tool used to correct camera shake.......some of the best effects are effects and plugins used for unintended reasons...the CYMK filter can be used to great effect if fucked with enough.

http://www.tlbt.com ]

heres that powder finger vid
http://www.soundbuzz.com/partners/ninemsn/streams.asp?alphasearch=P#

saw it on c4 last night.. its pretty damm clever

external link ]

//the CYMK filter can be used to great effect if fucked with enough.

ahh, a fello AE geek - yeah cmyk + dup layers + different transfer modes & blur is a wicked remix of instant sex...

so many different combo's - these days i really do feel like anythings possible with something like ae .. and some 3d thingey for extra whopla

Scratch that last comment. Sam - cheers mate. Agreed about Powderfinger and it being overused in some circumstances.

Really great string guys. No shit, I'm pretty interested to hear you guys rapping about this stuff. That effect - I saw a really old Blur song on C4, where the guitarist's arm spazzed out - I think was that the first time it was used, prob 5 years ago now?
Song was "...and we'll be the same in the end"

//"...and we'll be the same in the end"
On Your Own? from the album Blur, released 1997.

shmabilisation

the latest autozamm video "day to day" is a complete lampoon of image stabilisation = you can see the black edge of the frame jumping all over the place... and you can see where parts of the image have been cropped off from previous stabilisation passes / making the balck frame look all jiggy trapezoidal...
it was shot it on steady cam = which made the whole thing stable straight off the bat ...
but there's running down stairs all the way thru it, so...
a general stabiliser plugin was applied (extreme settings) to remove major shakes = (no specific point tracking) here is where the black edge of the frame rears it's head
then sections were manually stabilised using positioning in aftereffects.. locking mikey's face to one place while the frame jigs around etc...
AND it's time stretched = singing's in extreme slow motion and in between bits are time-ramped up and down to accentuate interesting stuff in the background

(gramsci's "complicated" and jakobs "nice day for an earthquake" were both manually stabilized... especially the axe up and down movements in "nice day"... this vids extreme letterboxing explains this a bit ;) - which in turn emphasises the massive landscape in the background

autozamm's "unstuck" video is time-stretched to the max - matching camera / body moves to beats / vocals / guitars in dif sections - looks jerky as... but also makes the visual interact with the music heaps...

samflux's vid for dirty republik featuring jess's "no sugar" is a brilliant example of vocal-matched time-stretching... the musos performed the song to camera in all these whacked out timings and locations and the rest is trade secrets ;) plus he intercut it with a spooky wee short film about a dude who's perception of time is all surreal = a nice parallel narrative which elevates the whole shebang... transcending the gimmick

http://www.underbelly.co.nz ]

I saw that Autozamm video on C4 the other night, and to be honest, it really didn't look like the intention was to take the piss out of image stabilisation in other videos. It was so overdone that it didn't look like it was even supposed to be image stab... just some kinda weird box image flying around the screen. On the whole I thought it was a pretty crappy video, but I was impressed by the rope swing shot at the end.
But yeah, if it was intended as a joke or diss on the other videos it didn't work. It's kinda like when someone wears a Hanson shirt to be all ironic and funny, but anyone who sees them wearing it just thinks they like Hanson. self burn.

I thought it was well used in those shots from the Kapisi vid where he's stomping towards the camera. But like most things music video related, someone'll use it well then other people take the idea and abuse the hell out of it

that video has me diving for the remote

heh, yeah, I don't like the video much at all, but I do like that 3-4 seconds of footage.

//
yeap its a shocker effect.. but well done in that powderfinger vid... but its generally a cheap gag that makes something thats average a bit better...

Subtlety is the key when using a plugin like that. In the case of the Powderfinger video I find that this is very weak. It is used in excess and ruinseverything. Unlike Kapis' video, this feature works well, because the entire videoclip is centred around both the visual and scenery aspects....

Actually all plugins can be used to filthy maximum extent...people do this all the time with cheesy powerpoint presentations.arrgghhh managers...

Hi again - I've got another technical question that I need some help with. Next year I'm planning to make a short film with some friends. It's going to be a WWII-era propaganda parody, warning about the 'Commie menace' and such.

We were thinking that a sort of projector effect would be great to have, for authenticity. Possibly also a sepia tone to the film. If you know the style of films we're taking off you'll undoubtedly be familiar with the effects mentioned. Is there any way to do this without specialised equipment, or does someone on here want to do it for free...? haha, anyway just get back to me. Cheeeeeeeeeers

There are 1000's of plugins for editting apps that will apply this effect to standard video footage.

It's one of the easiest pound-for-pound effects you can do, but also very played out.

Final Cut on Apple has film effect filters by default, and with a little colour correction you go from sepia to Super* feel very easily. The cheap version of Final Cut called Final Express may have it also by default. Check on Apple.com.

//It's one of the easiest pound-for-pound effects you can do, but also very played out.

As in over-used?

not so much over-used these days, perhaps because video editors seem to always be trying out new effects. It's just very old feeling to me - like the first thing you do when you get into video - literally like in the first 15 minutes.

Hoiwever, if its concept driven, rather than effect for effects sake then it's valid.

If you've got a good eye and feel for video/film (you can't really learn this) you should be able to treat it right. Dogtown and ZBoys is a mighty example of this feel - keep in mind some of it is real film rather than treated video.

ah yeah - its a bit on the cheesy side jimi... but as long as it helps to tell your story then its all good... and yeah there are a bunch of plugs for all kinds of applications that can achieve this.. but you gotta get the story right first.. that kinda treatment stuff should be thrown to the back of your brain.. when you've shot it and edited it id be happy to process it for ya and give it the old super8 effect..

have you seen atomic cafe?.. that would be excellent research.. maybe a little bit latter in history, but heaps of fun ... duuuuuuck and coooover

Yeah, fo' sho'. Thanks for the help guys. I've heard a lot about Atomic Cafe and seen about 15 secs of it. On my 'to do' list.

I'm aware that things need to have a strong story and/or concept before effects will make them any better - that said though it's only gonna be a Mothra (student film festival in the most derogatory sense of the phrase!). Still, you never want to make a shit film.

Dust, you seem pretty into a lot of film stuff. Done any major projects or is it just a side interest?

//Dust, you seem pretty into a lot of film stuff. Done any major projects or is it just a side interest?

Its closer to my passion than web. NZM has kept me away from advancing skills in this area. Done few music vids and stuff, but none I'd boast about :)

I really like motion graphics, documentary and experimental narrative structures. I'm defintiely not a writer whcih I think is key for film.

Im happy editing till cows come home.

//Its closer to my passion than web.
//Im happy editing till cows come home.

Yeah I could tell there was a bit of passion burning there. I know how you feel, too - I'm getting excited just talking about this!

//experimental narrative structures

I know this is probably a boring question, but what do you think of Memento? Also, have you seen Fallen Angels by Wong Kar-Wai? For linear structure it seemed really abstract to me (and a bloody good movie).

//I'm defintiely not a writer whcih I think is key for film.

Nah man just get a partner in crime. Hey, I'm only 4 years away from graduating ;)