Anyone else see the new 50hz video from Nightline on TV3 last night?
...rrrrrrreal good.
Here's the issue- NZ on air takes the quantity side of the quality VS quantity arguement. Higher quality videos (generally) like the new 50hz one get requested and playlisted more often, but require $10,000 to $15,000 in funding- NZ On Air caps each video grant at $5,000... this means they can fund more videos, but not of that 'international quality' level...
Should NZ On Air change what they're doing?


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i think the sceme NZoA has is ...
i think the sceme NZoA has is fine.
if a band wanna spend more than $5k on their video then they should go out and play gigs and earn the rest. NZoA arent the be all and end all of music videos. perhaps ppl shouldnt solely rely on it and do some work.
plus ive seen some pretty sweet vids made for $5k
I'd agree with that. All it takes is a ...
I'd agree with that. All it takes is a good/innovative idea and it's possible to make a technically basic but effective video. Look at a few of the early Betchadupa for examples of what I'm talking about ...
Early Betchadupa videos that is ... ...
Early Betchadupa videos that is ... oops.
if nz on air was to hand out 10-15k and ...
if nz on air was to hand out 10-15k and slash the number of recipients then all we would get would be a handful of glossey but crap videos for carly binding and rubicon...
in my opinion the best music videos have the most love in them, not the most money (my favs anyways) .. the 50hz vid is a perfect example...
what more can nz on air do... easy, take risks, and be more hard on the bands that squander there grants... also, the record company is ment to match nz on airs 5k.. how often does that happen, in theory they should all be 10k vids anyways...
//but not of that 'international quality' level...
if you went to the brent hansen (mtv ceo - europe) thing youd realise that our vids dont get played overseas.. . but i see what your getting at, but for me a good music video has a good idea... not big crane moves and explosions ...
also, unfortunatly i have noticed amongst video makers this trend... ; less money try harder... dont tell nzonair tho
//if nz on air was to hand out 10-15k ...
//if nz on air was to hand out 10-15k and slash the number of recipients then all we would get would be a handful of glossey but crap videos for carly binding and rubicon...
True, I guess NZ On Air would need to have an even more narrow definition of which applications would recieve the funding.
//in my opinion the best music videos have the most love in them, not the most money (my favs anyways) .. the 50hz vid is a perfect example...
Yeah, but you've got to agree that love doesn't buy video tape, or time in post-prod suites, blah blah blah... does a music video with a larger budget have less love, or is that just what we percieve of it?
//be more hard on the bands that squander there grants...
How are we defining 'squander?'
//not big crane moves and explosions ...
Agreed too, but I don't think we're talking about spending millions here- the most expensive thing isn't necessarily the equipment or effects but the time that's spent on it. Can NZ On Air afford to let our world-beating music do 'rush-job' videos? Should we have to rely on 'love' or pulling in favours to make great music videos?
talking to 50hz and he said all in all ...
talking to 50hz and he said all in all his video would have cost around $60k, now that $5k grant is nothing to the video...
i haven't seen it, it's good???
samflux, you make music vids???
is that the usual "average" cost???
hmmmmm
//talking to 50hz and he said all in ...
//talking to 50hz and he said all in all his video would have cost around $60k.
yeah i've heard a lot of this 'would' have cost stuff before... what that means is, "if we'd had to pay for the 80 extra hours in post, the crew and the gear it would have cost 60k... but luckily we paid 2k for post, 1k for some gear we couldnt borrow, 1k for art dept and 1k for food and consumables...
somehow i can't see loop forking out huge wads of cash for a music vid..
//i haven't seen it, it's good???
ive only seen little bits of it on the news, looked wicked
//samflux, you make music vids???
yeah man, made a couple, couple more in the pipeline... never had an nzonair grant tho, doesnt stop me going hard
//How are we defining 'squander?'
having no ideas, so turning up with a couple of dvcams shooting the song live half a dozen times and then giving it the blender in post (friends premiere) .. and pocketing the remaining $4912
//Yeah, but you've got to agree that ...
//Yeah, but you've got to agree that love doesn't buy video tape, or time in post-prod suites, blah blah blah...
yes it does ... with enough love you could do a vid for free... do ya dare me?
// having no ideas, so turning up with ...
// having no ideas, so turning up with a couple of dvcams shooting the song
// live half a dozen times and then giving it the blender in post
// (friends premiere) .. and pocketing the remaining $4912
ahahaaha! never a truer word spoken.
// do ya dare me? I dare ya. and ...
// do ya dare me?
I dare ya. and I've got the perfect dodgy noizyboy electronica track for you to use. ;)
//I dare ya. and I've got the perfect ...
//I dare ya. and I've got the perfect dodgy noizyboy electronica track for you to use. ;)
wanna win handle the jandel?
well up for it. I can flick ya a ...
well up for it.
I can flick ya a couple of mp3s to see if you like any of the noize I'm creating enough to bother putting some images to it. keen?
im up for the challenge bro,.. send em ...
im up for the challenge bro,.. send em thru, i will email you my work addy, as me hotmail has this funny ol mailbox limit type thing. .. ..
nice one bruvver. just the sort of ...
nice one bruvver.
just the sort of incentive I need to actually get a couple of final mixes laid down and let some of these masterwerks see the light of day. fiddle fiddle. tweak. nudge. hmmm. fiddle. tweak. etc. etc. ad nauseum...
//... with enough love you could do a ...
//... with enough love you could do a vid for free... do ya dare me?
Yep. I got plenty of love, dude! You'd probably want a listen first... sheesh, just when I thought I had it all figured out, someone comes along and wrecks it for me... :)
[ http://www.po-ha.com/download.htm ]
i could probably have my arm twisted ...
i could probably have my arm twisted into doin somethink for best day.. i have that on me current 'should be working not dancing round like a fool' mp3 list... anyways, goin to golden horse tonight if either of you chaps wanna hook up ... ill be the one with the mop like me icon..
dammit... sorry dude, it was too late ...
dammit... sorry dude, it was too late by the time I checked back here and saw your post. Let's hook up for a coffee this week- whatcha up to tomorrow afternoon?
//Let's hook up for a coffee this ...
//Let's hook up for a coffee this week- whatcha up to tomorrow afternoon?
drop me a line on ol fluxotron@hotmail.com
We had some great feedback from people ...
We had some great feedback from people around the country about our video for 6 Days Of Silence. We had to self-fund the whole thing, NZOnAir wasn't interested and probably never will be. But we got it done for $800 - that's right - and I defy you to find a single NZOnAir-funded $5k video that looks better.
NZOnAir aren't funding music - they're only in it to make money. Even if you get a "grant" from them you become indebted to them for it - Death to NZOnAir. Help release the stranglehold they have over what we hear and see so that less mainstream bands actually have a chance of being heard and seen.
Having said all that I should hastily ...
Having said all that I should hastily point out that I reckon all of Goodshirt's videos, with the exception of the original "Green" vid which bites, kick ass.
[ http://www.kickbrendonsmythin.the/nads ]
all sarcasm aside, can u explain this ...
all sarcasm aside, can u explain this system of debt for me?
Fud - Haven't seen the vid (damn m2 ...
Fud - Haven't seen the vid (damn m2 finishing! damn it!) but I've heard 6 Days of Silence on the Axe Attack - choice work man, love it.
//all sarcasm aside, can u explain this ...
//all sarcasm aside, can u explain this system of debt for me?
Sure. From what I understand, and I got this from reading an article about a Total Magenta vid shoot, the $5k "grant" from NZOnAir is more-or-less a loan that gets paid back to NZOnAir through broadcast royalties. That is, when your vid gets screened, 50% of the profit from it goes straight back to NZOnAir until it's paid back.
Not only that, but it costs money to include the little NZOnAir logo in the corner of the vid - about $150, I think - and guess who pays for that? Not NZOnAir.
Which goes some way to explaining why some bands get chosen for vid "grants" and not others. NZOnAir is only going to fund bands that it thinks are going to be screened lots on TV - thereby, making them more money, and giving themselves more free advertising while simultaneously brainwashing the public into thinking "this is what I must listen to because this is all there appears to be" and consequently creating more bands in the same carefully marketed image. Rather than the Creative NZ way of fostering actual talent and, dare I say it, creativity - ah, the mysteries of life. I'm going to give myself a nasty stomach ulcer before too long.
The only way you're likely to see our vid now is if you buy it from us somehow, or request it on Most Wanted - and you'll have to send in more votes than those wee Russian bi chicks get.
[ http://www.cripple.co.nz ]
Fud, you're a bit right, a bit ...
Fud, you're a bit right, a bit wrong...
There is a clause in the music video contract that says that if there is any income generated from the commercial exploitation of a NZ On Air-funded music video, it should be paid back to NZ On Air in proportion to their share of the final total cost - a kind of pro-rata sharing. That's pretty much standard with all NZ On Air-funded stuff - from Shortland Street (in the old days) to music vids. It's based on the principle that if public funds are used to generate commercial profits, then the public funds should be returned.
But in practice, there is virtually nil income trickling through from the broadcast of music videos and after funding 1,071 New Zealand music videos since 1991, NZ on Air have never received a cent back from royalties generated from music videos.
The clause is really there to cover NZ On Air if, by (rare) chance, a $5,000 NZ On Air-funded music video was sold or licensed to another record company.
Thus I think you're wrong to say that they only fund vids that will get lots of airplay because they will get their money back. They fund vids that will get played lots because they are interested in getting a decent "broadcast result".
//Thus I think you're wrong to say ...
//Thus I think you're wrong to say that they only fund vids that will get lots of airplay because they will get their money back. They fund vids that will get played lots because they are interested in getting a decent "broadcast result".
Explain to me how a decent broadcast result isn't lucrative for NZOnAir.
A grant is defined as a gift or allowance of money. Not a loan. If what you say about any repayment scheme being a clause to prevent anyone from making money at the expense of NZOnAir is true, then:
A. It shouldn't be called a grant, rather a loan, and
B. It should be available to anyone, regardless of commercial viability. If NZOnAir aren't neccessarily going to make any money from it, why dictate what we listen daily? Is it right that a teenager singing someone's arrangement of an 80s song should be given priority treatment and so-called "grants" to record and produce similar material when genuine musicians who are trying to come up with something new, original and a little left-field (how else is music supposed to evolve?) get left out in the cold?
// Explain to me how a decent broadcast ...
// Explain to me how a decent broadcast result isn't lucrative for NZOnAir.
Surely the whole point of funding the video is to get the video played. NZ On Air don't make any money out of it, as I've pointed out in my previous post, but the desire for a decent broadcast result is central in their entire reason for existence, which is to get more nz music onto the airwaves.
// It shouldn't be called a grant, rather a loan
How about a capital investement? I mean, really, it's quibbling over words. If in excess of 1000 videos have been made without a cent ever getting paid back, no interest is paid, and NZ On Air show no interest in actully getting the money back, then that to me is grant. And should a video get licensed and end up making $100000 for the band, the money NZ On Air would get back would be a return on their initial investment.
// why dictate what we listen daily?
fud, you're missing who makes the airplay decisions. It's not NZ On Air, it's the programmers. NZ On Air has, over the course of its existence, pushed the boundaries of NZ commerical boundaries much wider than they were through it's support of 'edgy' artists. Just browsing over the latest couple of video grant rounds, I can see the likes of The Brunettes, Two Lane Black Top, Dimmer, Gramsci & P-Money -- artists who'd have never got a show of any commercial radio or tv airtime 10 years ago. They'll continue to do so, and they do take punts on totally non-mainstream acts once in a while.
// when genuine musicians who are trying to come up with something
// new, original and a little left-field
well, try the Brunettes, Dimmer and Gramsci, for starters.
I realise you're probably pissed at the fact you've missed out on a video grant, and that the whole system seems a little unfair. I don't think though, that it's case of NZ On Air looking at the purely commerical acts at the expense of all others. Admittedly, there's usually a few cringe-worthy decisions made from round to round, but, c'est la vie, they're human and make good and bad decisions like anyone else. You've also got to remember that they're fielding about 70-80 submissions for each round of 16-17 vids. The odds aren't good, and my bands have been on the receiving end of half a dozen 'no' decisions. Just stick at it.
Whew, I feel like my head's been ...
Whew, I feel like my head's been stepped on. You sure seem to know the ins and outs of the whole NZOnAir clique - out of interest, which bands of yours have actually made it onto the TV with NZOnAir's help? As for us, now that M2 is gone we'd be hard pressed to get any airtime anyway, grant or no grant. Programmers are like that. Bring back RWP I say.
Cheers for the extensive blurb about us on your site, by the way.
// Having said all that I should ...
// Having said all that I should hastily point out that I reckon all of Goodshirt's videos, with the exception of the original "Green" vid which bites, kick ass.
Ha, I hold the complete opposite opinion. I think the original "Green" video kicks arse, but every Goodshirt video since then bites.
I don't like how they all revolve around a joke or a gimmick. It seems that often the song takes a back seat to the video. The "Sophie" video overpowers the sweet love song with the "chick in a towel sings along with a song, eats cake while comedic crims take all her stuff" story going on.
The remade "Green" video is awful. The band look freaky and ugly upside down. Seeing water, mouthwash, and foam dribbling up the band members is hideous. And why does the "good green shirt" line need to be shown literally? The sexiness of that song is totally ignored by the new video. If I want to see four guys doing gross stuff in a bathroom, I'll watch an episode of "The Young Ones".
// out of interest, which bands of ...
// out of interest, which bands of yours have actually made it onto the
// TV with NZOnAir's help?
The more commercial of my two bands has applied for about a dozen video grants over the last 10 years or so, and managed to get two (my 'non-commercial' band have never applied -- we figured we'd be better off buying lotto tickets).
They were made back in the mid-90s, when nationwide airplay possibilities were even more limited than they are now (no Juice, no Space, no TV4), so I think they got the cursory showing on one of the sat/sun morning video shows ('new release' or 'up'n'coming' or whatever else they used to label tracks that had no show of actually denting the top 20), and that was it. Having said that, there was Christchurch's Cry TV music channel kicking around back then, and we got plenty of airtime on that, which made it more than worthwhile.
And between them my two bands have also self-funded another five music videos, only one of which made it to network TV. But again, all the others got good airtime on Cry, so we felt it was worth our while at the time. Obviously, that outlet doesn't exist for you now, but there's always the chance (quite high, I'd say) that an abbreviated replacement for M2 is going to come along at some point, at which point you'll have some product ready to throw at them.
And, of course, with the web getting bigger and faster and the technology making file-sizes smaller and more portable, the opportunities for online marketing are greatly increased. Steriogram, for example, got their foot in the door with their LA label because of a video streamed of a certain nz music website (or so they say). Have you sent these guys (nzmusic.com, that is) a copy of your video yet?
// Bring back RWP I say.
Yes!
// Cheers for the extensive blurb about us on your site, by the way.
Ahaha! Ripped straight from your site. Cheers.
//If I want to see four guys doing ...
//If I want to see four guys doing gross stuff in a bathroom, I'll watch an episode of "The Young Ones".
And I do.
I have the entire Young Ones collection on DVD - yay Amazon - I just reckon that a clever video that makes you sit up and pay attention and think "that's all one shot, how did they do that, wicked, they must have had so much fun doing that, I wonder how many times they had to shoot that to get it right" is better than one that features the lead singer, for no apparent reason, wearing bright red lipstick and a bow-tie while buried up to the neck in sand.
If I want to watch that kind of humour, I'll watch the Drew Carey show.
And I don't.
i agree with you about the goodshirt ...
i agree with you about the goodshirt videos, robyn. i really liked the original of "Green", it was quirky.
Hey Jon Jr Who is you and when did we ...
Hey Jon Jr Who is you and when did we speak??
*....who are you.......
*....who are you....
here's an idea - because there are not ...
here's an idea - because there are not enough tv programmes to actually play most left field music vids, why dont NZ on Air spend less money on funding videos - and buy a 5 hour advermercial slot per week on TV 1, to play all the videos.
or pass a law or buy a deal with a station stating they have to play every NZ on Air funded video at least 10 times every 6 months. for a year or something, It shouldnt be up to the 'cool' people to decided what clips get played.
take note: mostly the slick videos are made out of ego rather than art.
and remember a music video is a glorified ad. the major labels will always get clips played over independants anyway, it's all in the wallet!
so all you artists stop moaning and 'create' godammit!
we shall prevail only by creating more real products than the robots!
[ http://www.darktower.co.nz/trillion ]
not a huge music video fan, but in ...
not a huge music video fan, but in todays music world its almost like a must to get a band into the mainstream.
There needs to be one of these shows like that tv4 one that moved to tv3, but run by people that want to play more 'alternative' stuff, okay kind of like m2 i guess (i didn't watch it very often at all, mainly becasue i like sleep). But it needs to be at a more prime time hour, no later than 8:30... 9:00, 9:30 if you really push it.
//But it needs to be at a more prime ...
//But it needs to be at a more prime time hour, no later than 8:30... 9:00, 9:30 if you really push it.
Of course the only problem with trying to get this sort of content into prime-time is the advertisers. This is also their prime-time, when they pay top dollar to push their products. If your content doesn't attract sufficient numbers of their particular demographic then you are screwed as far getting any sort of music video show into prime-time. Chart shows are popular with soft drink manufacturers cos the people who watch chart shows also consume large quantities of their products. And around it goes.
I would love to see the return of RWP in its original foramt ... Barry Jenkin was king in my book. And the content was to die for ... I think it opened up a lot of people to different musical ideas ... and his radio show was the same ... just a shame that the sort of edginess of the original pirates on Hauraki has been replaced by the narrowly targeted playlists and formats of todays commercial radio stations.
//buy a 5 hour advermercial slot per ...
//buy a 5 hour advermercial slot per week on TV 1, to play all the videos
Wish it was that easy trillion... if they'd ever thought of that, wouldnt it have seemed more viable to just persist with our beloved m2? I'm not clear on the costs, but I'm sure it would cost just as much (possibly even more) to screen videos on tv1.
Also, c'mon it's tv1! Not like they'd play anything like that at a decent hour would they?!! I know my grandma would be muchly unimpressed if her coro was replaced with the latest from SOAD or QOTSA.
That's all-mulch or die!!! ;]
Whatever Non breed. Jon Jr, again who ...
Whatever Non breed.
Jon Jr, again who is you?
please mail me at
invisibl@@hotmail.com
i talk to lots of people aye, heh im ...
i talk to lots of people aye, heh im not goin to describe myself on NZM ;)
but i live in wgtn, devoted to music
go to gigs once every week or two... eh
is ur email invisibl@hotmail.com???
cheers
Hi JonJr. Yup email is correct ( again ...
Hi JonJr. Yup email is correct ( again would have edited my typo only s/ware doesnt seem to have this most basic capability) invisibl@hotmail.com Peace.