if you watch tv, chances are you've seen the air nz ad with the band who performs on the roof in LA and gets signed to capitol records.
air nz basically take the credit for the bands signing because the band flew air nz to get there.
question: what has air nz done for nz music to be using nz music to promote themselves? not that the band even exists (as far as i know). isn't this a little bit wrong?
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Yeah, seen the ad, was wondering about ...
Yeah, seen the ad, was wondering about the band. The manager chick is a b-list kiwi actor from way back, don't recognise any of the band, but the singing sounds familiar - just can't place it.
I don't think Air NZ are doing anything wrong - just using the current excitement about kiwi music to sell their product.
I didn't think they were claiming to have done amazing things for nz music - what I got from the ad was just a new variation of the old "kiwi ingenuity" theme. In this case, kiwi band does something exciting and adventurous that pays off. The idea is more that Air NZ fares are low enough for even the cash-strapped to take a risk.
The story from the Air NZ is inspired ...
The story from the Air NZ is inspired by the Datsuns rise to glory in the UK. The slogan, as with other ads in the campaign is "being there is everything" which was certainly the case for the Datsuns.
The band in the ad is called the Zephyrs a name no doubt made up by the ad makers but which is alsothe name of an established overseas act.
As for the ad being "wrong" - I would have thought that this ad might spark a couple more sales for the Datsuns rather than anything else.
[ http://www.thezephyrs.com/ ]
Oh and in the ad Gina Rossi Dodds is ...
Oh and in the ad Gina Rossi Dodds is the Zephyrs manager who takes them to the US and gets them their contract.
they are a fucking awesome band....
they are a fucking awesome band.
Andoru have you heard of or heard ...
Andoru have you heard of or heard substandard? They are a Chch noise band, just wondering if you had heard much about them.
Good point, Vietnow. Air NZ must be ...
Good point, Vietnow. Air NZ must be alluding to all the NZ bands that have recently signed to big overseas labels, making it seem like all you have to do to crack the big time is to GET THERE! (pat on the back Air NZ, although musos would fly Air Tibet or something a lot cheaper).
What a crock. They leave out the fact that if this happened in real life, the band would be arrested before even getting to the roof of Capitol records, and then have to spend a fortune on legal fees. It's possible the FBI would grill them for a while as suspected terrorists.
How did they get their amps etc., over there? Without any contacts? Must be a band that won lotto or something . . . I did notice that they have the image of a covers band, and covers bands are paid a million times more than original artists, maybe that's how!
All is sunny, healthy and happy in corporate-ad-land. Maybe that's because they're milking it.
Advertising expert for Air NZ: "Hey lets cash in on the recent international success of Kiwi music and make it look cheesy for EVERYONE!"
Boss: "Great idea, have a pay rise".
Lonely NZ Musician in LA: "I can't afford to eat because I spent all my money on a ticket to get over here."
Good one. Go Air NZ!
Crikey, it's just a bloody ...
Crikey, it's just a bloody advertisement. They're supposed to be cheesy and implausible.
You're right, but seriously - credit ...
You're right, but seriously - credit where credit's due.
Air NZ has done nothing for NZ music.
I like the ad. <sheepish>...
I like the ad.
is just it just me or domost of the ...
is just it just me or domost of the people who has been posting lately need to do the following.
a:get the bug out of their arse
b:stop taking things sooooo seriously
c: get a grip
it is an advertisement probably one of the better ones on the telly at the moment. why does everyone think that corporates need to do things for us. I believe that have a certain social obligation in general but why should they help further musicians interests it is not their core business. it is all anout getting a hand up not a hand out.
I like air New Zealand, they have never broken any of my instruments the have never lost any of my stuff, and once I left my diary in a trolley and they flew it from Auckland to hamilton for me.
plus we own them.
rant rant
deep breath that is better
//is just it just me or domost of the ...
//is just it just me or domost of the people who has been posting lately need to do the following.
//a:get the bug out of their arse
//b:stop taking things sooooo seriously
//c: get a grip
hmmm yeah, sorry. All this earnestness is exhausting.
yes there is that things like the ...
yes there is that
things like the Zed video being dogged,
I don't know I think that some contributors could heed the advice of my mother
if you don't have anything positive to say, don't don't say anything
I am all for debate and constructive critique however some of the stuff that gets posted seems petty
Agreed. There's a lot of us all been ...
Agreed. There's a lot of us all been a bit - aggressively defensive? It was fun for a while, but I've been getting a bit uptight lately. Time for a breather.
wax on, wax off...
time to stop and smell the roses to ...
time to stop and smell the roses
to look at who was where last year and where they now.
and have a guess who will be "big" at the end of it all
Great idea. I'm going to start a new ...
Great idea. I'm going to start a new topic, I think.
Air New Zealand is a new zealand owned ...
Air New Zealand is a new zealand owned company.
And i am sure the Datsuns flew with ...
And i am sure the Datsuns flew with Air NZ.
and i'm sure air nz took more than ten ...
and i'm sure air nz took more than ten thousand dollars off them in the prcoess.
and your point is? businesses make ...
and your point is?
businesses make money or else they closedown?
it would have probably cost them more if they had of flown with anyone else
*opps double posting*
qantas charge the same or very ...
qantas charge the same or very similar.
i just don't like the idea of a corporate jumping on the bandwagon (and nz music is one right now) when the reality is, they haven't shown any interest in helping nz music before. i just think if they're going to have an ad like this on tv, they should at least show a genuine interest in the industry.
corporate bands are ok to jump on band ...
corporate bands are ok to jump on band wagons though.........
someone needs to set me straight but ...
someone needs to set me straight but didn't they have a hand in the world series? with flights and things?
New Zealand music isn't really a band wagon it is more the little engine that could
QANTAS ARE NOT NEW ZEALAND ...
QANTAS ARE NOT NEW ZEALAND OWNED!
Air New Zealand is.
And who cares it is an ad.
// QANTAS ARE NOT NEW ZEALAND ...
// QANTAS ARE NOT NEW ZEALAND OWNED!
Air New Zealand is.
your point? statements like "air new zealand is a new zealand owned company" don't actually say anything.
I bet they didnt take air new zealand. ...
I bet they didnt take air new zealand. They were flying to the US and air new zealand aint the cheapest in this direction. Of course, come March and they will be the only airline flying in this direction.
//statements like "air new zealand is a ...
//statements like "air new zealand is a new zealand owned company" don't actually say anything
I believe it does say something, i.e it is a new zealand air line, we are talking about new zealand bands
I believe we can draw a parallel between these two.
if it was bank of new zealand that would be a different story
duh!
// I believe it does say something, i.e ...
// I believe it does say something, i.e it is a new zealand air line, we are talking about new zealand bands
I believe we can draw a parallel between these two.
what does it say? sure they're both nz, but beyond that it doesn't say anything. they're both nz, so what?
I believe my point the point is lost on ...
I believe my point the point is lost on you Vietnow and I can't be bothered explaining it to you
Fuck you are a fool vietnow. Air New ...
Fuck you are a fool vietnow.
Air New Zealand is a New Zealand company. The bands doing great overseas are New Zealand bands. Air New Zealand are proud of the Fact they would have flown New Zealand bands to get big. Big there was Everything for those bands.
If you want to start talking New Zealand bands and corporates should we move on to pacifier and the whoring that band has done? No didn't think so. That would not be ok because you would whinge and be a little sook.
I mean the datsuns got money from KFC to pay for the Aeroplane tickets so i mean what goes around comes around i guess.
peace man.
//big there was everything. Is ...
//big there was everything.
Is supposed to be
//being there was everything.
can't we all just stand back and say ...
can't we all just stand back and say "hey, wow, cool, NZ Music has got to the point that it is "cool and trendy" for corporations to use it as a advertising angle".
But the angle they take has the ...
But the angle they take has the opposite effect. It makes NZ music look lame and manufactured (the song sounds like it should be on Dawson's Creek, or a Zed B-Side).
//the song sounds like it should be on ...
//the song sounds like it should be on Dawson's Creek
Like Neil Finn?
Like anyone who's on Dawson's Creek....
Like anyone who's on Dawson's Creek.
Air play is air play how do you ...
Air play is air play
how do you expect people to hear good music, when they don't actively seek it out. I would be stoked if I got a song played on dawson's creek. and especially if it was being listened to by katie holmes character
mmmmm....katie holmes
and your point is? businesses make ...
and your point is?
businesses make money or else they closedown?
it would have probably cost them more if they had of flown with anyone else
right on what the whakapapa is the big ...
right on
what the whakapapa is the big deal? if they had used the guys off the cheese ads instead and made an ad of the old fuckers flying to LA to make a cheese deal by making up amusing relationships between different cheeses and pop stars names e.g. the brie gees then no doubt this argument would be on oldcheeselovers.com instead, innit ie what in tom jones has air nz done for our cheese lately...
well ranted my friend I have far ...
well ranted my friend
I have far worse add
the lion red chins come to mind
no one here start dissing speights ...
no one here start dissing speights ads!! they are fucken funny!!
I don't know about Air NZ. We ...
I don't know about Air NZ. We (taxpayers) gave them a near billion dollars to bail them out. Then they went and ticked up a whole shitload of new planes... Sounds like Air NZ is someone in a band: "Hey, I've got this week's rent so I'm gonna HP a brand new Triple Rectifier."
more like I got enough money to now so ...
more like I got enough money to now so I am going replace that guitar that I have to get fixed every four gig cause the neck is rooted, with with one that stays in tune and that I don't have tokeep spending the rent money on to fix.
re-investment that will offset maintainence cost
this is fast becoming a bar topic...
this is fast becoming a bar topic
can i just ask, WTF is a "triple ...
can i just ask, WTF is a "triple rectifier" ?!
It is a type of guitar amp....
It is a type of guitar amp.
[ external link ]
its just an ad. ads are cheesy and ...
its just an ad. ads are cheesy and unrealistic in general. how about the ol' "bugger" ad? i've never heard a dog say "bugger" in my entire life! just like i've never seen a woman put her clothes through the shredder in order to buy new ones (farmers i think), a bunch of little kids running an organisation to "build better lunchboxes", or people bandaging their hands because they've been doing too much txting.
Ha ha! Good point Prozaco. How about ...
Ha ha! Good point Prozaco. How about the shampoo ad "Got the urge". Now that is funny.
Speaking of crappy ads... I hate ...
Speaking of crappy ads...
I hate Colgate ads. They're absolute shit.
Especially the one that features a beaver and some really bad acting (that could be any of them!) and the 'triple action' ad with this women who solves her familes problems by buying them 'triple action'.
Any ad is just an ad. Heaps of them are ...
Any ad is just an ad. Heaps of them are so cheesy as can be but we learn to live with them cos we are stuck with them between our fav programmes. (Yeah, tell me of them annoying toothpaste ads..that new one with that chick who comes out of the pool immediately directs the focus on her tits)..advertising aye, just not the same anymore.
I think the ad is just harmless and ...
I think the ad is just harmless and people are reading into it a bit too much.
Also, the drummer in the band is Wesley Dowdell who is a very talented actor and used to be the drummer for the band Jester. And apparently, the singer from Jester auditioned for the part of the singer,...not sure why he didn't get it though.
Hey there... I just had this idea! ...
Hey there...
I just had this idea! Whether or not the ad has merit and amusement in any way, this would be a great opportunity to force Air New Zealand to put its money where its mouth is!
A number of great NZ bands - PanAm, Goodshirt, Damien Binder and 8 Foot Sativa - are headed off to the South by Southwest festival in March in Texas. All these bands are going to have to come up with the money to get themselves there - a lot of money!
Air New Zealand with its new ad (which I havent seen as I'm in the US) gives the connotations of supporting NZ music. We should push them to cover the airfares for these groups to try to make it big in the US! I encourage all of you out there to write letters to your local paper, contact tv stations, radio stations, etc. If enough people (I reckon about 20 committed people) do this, then I think there is a good chance that Air New Zealand would yield and provide the fares for at least one of these groups - maybe them all!
Please think about this and discuss! This could be a once in a lifetime chance!