Out of all the things so far this NZ Music Month the train crash waiting to happen that I'm most fascinated by are those ads on C4 featuring NZ musos sitting around a table eating. The one where Andrew Fagan and Dave Gibson open up the canon of '..what constitutes a classic NZ pop song..' and go on about how their songs will 'reverberate around' our musical history forever.Whatever dudes. I felt really sorry for Andrew Fagan having to say to the Elemeno P guy that '...yeah,dude, in 20 years time people will still be singing 'Verona' by Elemeno P'. Poor sod. You could almost hear the gun pointing at Fagan's head.
Even better, how about the moody cut away shots of the dude from Op Shop looking on and taking it all so seriously.What is going on in this man's head? Is he going '..how the fuck was I talked into this ad?'or 'will anyone be humming my tunes in 20 years?' Classic how there's the shots of Brooke Fraser et al laughing and having fun, drunk on Jesus Juice when the Op shop guy looks so moody that he might just have to go home and top himself.
C4 should turn this ad into a half hour programme, not just a 30 second ad.The very idea of it just spews of what is wrong with NZ music at the moment, and a soulful tete a tete between a couple of 'newbie' musos vs. NZ music royalty is riveting.And why wasn't Jordan Luck invited? At least he might have called someone a c#@t or even worse threatened to sing.
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I love them. I keep waiting
I love them.
I keep waiting for something outrageous to happen, but it never quite does. Whoever the editor is, though, they really don't like Dave Gibson.
Yeah, god knows what went
Yeah, god knows what went down there..that editor really has it in for that Elemeno P dude. I'm pretty sure something outrageous might/could/will happen...I reckon the Opshop dude will go ballistic with a 9mm pistol or Andrew Fagan will piss on the table.Either way, it's far more interesting view than this 'Shortland Street:2gether for 15 years' bullshit on TV2.Screw that.This C4 ad could be the new soap opera.The realities of the NZ Music Industry played out over a gluttonous meal...it's like the Last Supper.Or maybe this will be the last NZ Music Month?Seems to me the marketing team are running out of ideas/angles.....at the very best Andrew Fagan might get to mud wrestle with Brooke Fraser....
Definitely some interesting
Definitely some interesting possibilities there. I'll tell you what tho, Dave Dobbyn suddenly turned into an absolute Yoda doppelganger, fo' shizz.
Hey Jimi, I had just about
Hey Jimi, I had just about forgotten about the shot of Dave Dobbyn.I agree on the Yoda thing, and he looks like he's just been dragged out of bed to do this ad.The sheer look of bewilderment on his face....awesome.This ad operates on so many different levels and is wrong in so many different ways...
sigh Tim Dog, it's like you
sigh Tim Dog, it's like you read my mind. Though if it was an exact transcription there'd be a whole lot more usage of the term "Circle Jerk" in there. sigh.
What you don't get to see
What you don't get to see are where the musicians hands are in this ad....or the boxes of tissues on the table...
And why wasn't Jordan Luck
And why wasn't Jordan Luck invited?
He'd probably turn up drunk and incomprehensible.
I think it's time we
I think it's time we rebranded to "Music Month". Drop the "NZ", invite a few other bands from overseas, have gigs every night. Our very own SXSW. That'd be cool. I'm totally over New Zealand Music™, I don't even know anyone that plays it any more.
excellent idea. and could we
excellent idea. and could we PLEASE invite some non-english speaking bands? why is it that english speaking countries never play any foreign music? not counting swedes that sing english or anything like that.
wir sind helden is a great band, so is clueso, and thats just german stuff that i picked up when i was over there. then theres tarkan (when he still sang in turkish), and per gessle (timmar av iver). great stuff.
I'm with you on that
I'm with you on that Prozaco, I think now's the time NZ should think about getting more up and comming international bands out to her shores, NZ's got her full of good music and musicans and it'll give the locals a bit of a kick. logistically and financially it's going to be a challenge NZ isn't a bus ride away and they can't fly home after a gig or two. If someone brought over three or four unsigned / just signed bands and toured them around with local Kiwi bands for the month of May that could put a fresh feel to the whole month. I know they do a music forum somewhere where they invite overseas music managers, radio, music journalists to come and have a chat, that's fine, but why not spend that money on bringing over bands. Also what you need more of is maybe international producers & engineers who can come over and work alongside kiwi producers and engineers. I know there's a " Fuck what do they know that we don't know already " kind of attitude in alot of cases, that's a very small minded way of thinking if you ask me. I've heard it may times over the years from alot of people who know about things like this, that the interplay between producers / engineers and bands / muso's is an important part to progression and learning, I know you have such things going on in NZ, but as I mentioned in my Blog if there's no outside input then it's ever decreasing circles if you don't get constant input and renewal. Okay enough of my rant. GET INTERNATIONAL BANDS DOWN !!!
i'm totally not at all over
i'm totally not at all over kiwi music, and almost everyone i know plays it or listens to it incessantly. the muh'space network has really added to the headache of keeping up with it all - so many undiscovered noodling musicians on it, people who never play live, never go out to expose their music, and new musicians and new innovative tunes turn up all the time. my broadband data limit nearly zeroes out each month and i have new stuff to push onto the local bNet NZ music djs each week and my mp3 player is chocka with it.
but otherwise i get what you're saying re getting unheard or heard international musicians/techies over, more the merrier obviously.
im not over nz music either.
im not over nz music either. otherwise i wouldnt be posting.. here. i just dont like when people refer to nz music like its some kind of genre. "nz music". like... "christian rock". ew.
i havent seen this ad, but i
i havent seen this ad, but i really want to now!
Yeah, I agree that it is
Yeah, I agree that it is time for a rebrand of NZ Music Month.The idea is limited as it is, and the backslapping is just painful.A whole months worth of back slapping. Not to mention televison making even less of an effort to go out and check out what's really happening in the clubs, bars, fields....where's the NZ MM TV special on things like A Camp Low Hum? Surely there could have been some foresight used to document culturally significant gigs like these...We have plenty already on the bbq reggae side, but what's really happening in the underground of Welli? What's up in Chch and Dunedin? I'll tell ya what.....plenty.But, as NZ music continues to 'suck corporate cock' all we are left with are the embers of an industry that is dying....this month should have us all asking 'Why?What's going wrong?How can we make it/do it better?' rather than 'OMG we are so fucking awesome I just wanna roll round in a bathtub full of Pavalova'.
where's the NZ MM TV special
where's the NZ MM TV special on things like A Camp Low Hum
absofrickenlutely. it was so ... [words fail me] to get back home and see all the BDO footage on the music shows/channels, Camp Low Hum completely absent/unmentionable for reasons way beyond my logic.
At the risk of showing how
At the risk of showing how out-of-the-loop I am - who's the girl with black curly hair who never says anything?
That's Rosie from Charlie
That's Rosie from Charlie Ash, right? I'm guessing she was there to represent "up and comers" maybe, although I really don't see how.
it seems to me that only the
it seems to me that only the blokes are talking (though I have seen the Brooke-centric one) and the wimmin are eating and listening like good wimmin. (except for Jane Yee too) in fact there seems to be a lot of shots where people are stuffing their gobs. are they famished, haven't had a good meal in yonks? it looks like a cooking show, very Top Chef.
still, i'm glad they're even on and being broadcasted. i'd be interested in seeing extended versions too.
they're musos, of course
they're musos, of course they're hungry! they're probably hungover too.
Yeah, they are stuffing
Yeah, they are stuffing their gobs aren't they? Is there an award for 'Most Eloquent Use Of A Fork In A Commercial' at the next NZ Music Awards or something? The ad I saw last night had Carly Binding and Brooke Fraser using a fork in a semi-suggestive manner, and then featured Binding looking hell bored when Dave Gibson was ranting on about singing in a Kiwi accent.You certainly can spot the musos who went to a 'finishing school' and those who missed out through their table manners....
Also the ad where the Op Shop guy decides to question the group....I could not make sense of what he was asking at all!Does anyone understand this man?I noticed the woman from Charlie Ash was actually allowed to contribute to one ad, but seemed to be talked over by the rest of the group.And what the fuck are they drinking? Is Andrew Fagan really drinking a glass of Dobbyn's urine?
Food For Thought....
How did Rosie sneak on
How did Rosie sneak on there? She is very out of place seeing as everyone else around that table is comercial radio fodder but to be honest if they did let her speak she would probably speak a lot more sense than most of the crap I've heard.
Seriously got my goose up. Dave Gibson is pretty funny and nice chap as far as I can tell but rabbiting on about lame it is to sing in a NEW ZEALAND accent!!!!!! Shit man we're New Zealanders. If he can sing like a 14 year old emo brat from Canada then whats so wrong with drawwwwin' out a fyew wowds eh? Dark Tower are not amused I'm sure.
It makes me think of Letterbox Lambs. Best NZ guitar band of the 90s hands down. Kiwi accents. Zero sales. Stupid public.
Um this my longest nzmusic rant in ages. I feel like an alcoholic having a sneaky gin after rehab.
and yes we should drop the NZ from NZ Music Month.
brand NZ= barf instead
i love how these ads have
i love how these ads have really been the only thing to mark nz music month. other than that, i've seen a couple of people wearing those black music month tshirts (try-hards! i have a blue one from 2003 - i'm so fucking L33T), and thats about the extent of it. theres been some gigs on, but not more than usual, so what the hell is nz music month???
We wondered the same
We wondered the same thing....
other than a handfull of new releases (which probably would have come out anyway...) it's all a bit dry this year.