2 STARS - RIPITUP vs 4 STARS - MOJO

The Ryan McPhun and the Ruby Suns album got panned in RIP IT UP and was awarded 2 stars - yet the same album was given a glowing review in MOJO magazine and awarded 4 stars.
I know that reviews in the music press are always wildly different, but has RIP IT UP completely lost the plot now? I know it's been crappy for a long time, but it seems like this magazine is still waiting for Shihad to set the world on fire or something.

Maybe it's time for a new editor before it completely sinks into it's 90's rock quicksand.

Incidentally, I would write this to the RIPITIP letters to the editor page, but I've got a feeling they did away with this - a sure sign of a dead magazine.

Forums: NZ Music,

But aren't CD reviews done by individuals? And the editor doesn't have anything to do with the rating, they just check the content? Scuse me for my journalistic ignorance.....
Music is so individualistic anyway that rubbish to one person's ears is gold to another's. If you agree with a review then cool, if not then I wouldn't worry about it because as long as you dig the music then who gives one?

I don't really get your point. Presumably, editors hire reviewers. Are you saying that magazines don't have any editorial control over the opinions expressed in reviews? Possibly with RIPITUP, but MOJO, I don't think so.

CD reviews are done by the hired advertising firm of the record company.
surely?

As I said, not really sure how the whole "reviewer" thing goes - not really trying to make a point, just thought that there would be some independance between reviewer of a CD and the editor. Otherwise the editor would end up doing all the reviewing? Same deal goes for things like the Herald, I'm sure the editor(s) doesn't tell Grant Smithies to give certain CDs 0 out of 5 - or do they :) ?

some publications will edit and change a reviewers rating for reasons best left alone

I don't know if RIU does this

Mojo might

trust the writer not the publication

I always reckon that reviews and allocation of 'stars" and suchlike is often more an indication of the reviewer's (and magazine readership's) taste in music than the true merits of the item being reviewed. Most music will have a loving admirer somewhere, but I suspect that mags like RIU are populated by contributors/ reviewers who are not generally great fans of "classic pop" and prefer harder edges over the alternative whimsy of The Ruby Suns and Phoenix Foundation. There is also maybe a "coolness" factor about being hard on local stuff as a kind of (over)reaction to the perception that NZ reviewers "soft" on local produce.

On the other hand, any regular reader of Mojo knows that the contributors to that mag are besotted with "classic" sounds of any era and are more likely to enjoy The Ruby Suns. And likewise Uncut who also rated it highly (and panned Fat Freddy's Drop). I know who's reviews I'd go with any day (and it ain't RIU or RG or GG for a start).

For what its worth, I regard the Ruby Suns release as one of the stand-out NZ releases of the last couple of years.

From what I remember Shihads album the General Electric got some great reviews overseas and the later ones were kinda average-to-poor. (All Music Guide, Q etc.)

I did notice 'nasty' reviews of a couple of local acts in Rip It Up, fr'instance Phoenix Foundation and Ryan McPhun. I guess thats better than no review. I have to make the criticism at this point that some local music reviewers are pretty poor writers.

Like, lastly, what would you write if you were reviewing a track like 3121 by Prince? Its genuinely original??...

nail in the coffin for all the losers, halfwits, and all round fuckups who proclaimed that the Prince is dead.
3121 steps up and knocks down all comers, with the return of Badass Bland and Terminator Thompson in the Rhythm Section this blistering groover could of walked off "Come " or "Gold Experience". 'cept they where 10 years ago, right?
Class is permanent chumps, Long Live the Prince.

i haven't actually heard anything positive about the ruby suns at all, either from individuals or the press

is this really such a tragedy?...

Music taste is completely subjective, so maybe the people you've talked aren't in their niche. But either way you look at it, people are talking about them, and they're getting free publicity.

Some genres are more subjective than others - this isn't the finer points of speed metal we're talking about here.

The Ruby Suns played the Real Groove and Groove Guide Christmas party the other night and along wth the Mint Chicks, completely tore the place apart. Lots of syncopated hand claps, 60s reverb, wild tom tom drumming, Beach Boys jangle and joie de vivre. I loved the shit out of it.

The Mojo review is pretty positive. Also their record company websites: Lilchief, Memphis Industries, Sub-pop and V2 all have pretty positive things to say about them.

"Music taste is completely subjective, so maybe the people you've talked aren't in their niche. But either way you look at it, people are talking about them, and they're getting free publicity."

well apart for the music subjectivity issue (duh) you're right - these guys are getting notice hither and yon bad review or no.

but that relates back to my question - does a bad review from a (bad) publication really matter? especially when it seems you'll either hate the ruby suns or dig them...

you work for real groove/groovy White Rhino?

Yep, Groove Guide actually.

you're not michael hancock by any chance are you?

No. White Rhino.

pity, mike is a fucking cool cunt

Yep he's a champ.

Was my car magazine analogy post removed?

I might be wrong (if I am I'm sorry) but did an administrator wipe my car magazine analogy post? Maybe I didn't hit add comment - it wasn't that great or anything, I just wondered how/why it disappeared.

Please own up if you did, and I'd like to know why.

To be honest with you, I heard the the Ruby suns about four weeks ago and, like, don't get me wrong Brian Wilson is an unusually gifted composer and I love his Pet Sounds/Smile projects but this type of music doesn't suit being played on stage at a bar. Its for music nerds and CD collectors.

Painfully, the Ruby Suns sounded to me like a series of Brian Wilson pieces being played by a mostly untalented high school orchestra from Wanganui.

When I first heard that album, I thought it was a total Brian Wilson rip-off. But there were a couple of songs with really good tunes and I kept listening. Later I saw them live and recently i overheard a track off their next album, which is the album that the overseas majors were after. That was my conversion, that second album track I heard (which incidentally sounds nothing like The Beach Boys) is fucking incredible.

Ryan is a Brian Wilson obsessive, and according to their press, the first album's similarity to Pet Sounds was pointed out to him a million times before it was released. I guess being a Brian Wilson obsessive isn't a particularly cool thing to be anymore, but who gives a fuck - I can think of heaps worse things to be emulating.

Hey weren't you the guy that said some Journey song was 'absolutely great'. I don't know dude, I'd have to find out more about your favourite music before I made some horrible judgement about your taste in music, but so far (to me anyway) you're really into Journey and Brian Wilson, and you're not into rural high school renderings of Pet Sounds. Fuck, if that album actually did sound like Wanganui High remaking Pet Sounds, YOU KNOW you would love it.

No, you misread my commment. My favourite Journey song is 'Only the Young' from the soundtrack to the 1986 motion picture 'Vision Quest', and to me everything else Journey released was excremental.

See, my musical tastes ARE elitist, because right there I just dissed 98% of everything else Journey did. I am not some blue collar slob who loves Journey, or Brian Wilson.

Ummm, thank heavens for that?

Indeed, what a long strange Journey it's been.