The Wildside label was started by Murray Cammick in 1991 and first releases that year were by Freak Power, Second Child and Rumblefish. In 1992 the label released the infamous Head Like A Hole album 13 (band members were naked on stage) and in 1993 Wildside released the Dead Flowers album Skin Of A Stone and Shihad's debut album Churn. HLAH's 13 was the label's biggest selling album until Shihad's 1995 album Killjoy went Gold. Shihad then had another Gold album with 1996's Shihad.

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