According to the herald this morning, the new Tourism New Zealand campaign is using a song originally written by a German band, then made famous by an Australian band, and re-re-recorded by Pluto. From the article:
In the background the song Forever Young pushes Tourism New Zealand's message that we are "the youngest country in the world".
Also:
Mr Hickton said Tourism NZ had previously used local singers but no other song could be found that reflected the message as well as Forever Young.
Now, as much as anything, I checked out the lyrics for this song, and they're actually a bit bleak. Moreover, I can't believe that in the whole country's back-catalogue, there's not a single song that would suit the campaign? Does it even matter? Gimme some ideas! Bear in mind that they're (apparently) pushing the "youngest country in the world" line, and that it accompanies what I assume are majestic sweeping shots of mountains rising from the sea yadda yadda.


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are you old enough?
are you old enough?
April Sun in Cuba!
April Sun in Cuba!
Rainbow Connection!
Rainbow Connection!
OH COME ON PEOPLE! I'm
OH COME ON PEOPLE!
I'm surprised that tourism NZ hasn't written an ad especially for Greenstone, by Emma Paki. Granted, they'd probably have to leave out the repeated "I want to touch myself" bit, regardless of its innocence in context. & the "taonga" bit doesn't really translate very well... For ages I thought she was singing "I want to touch myself to you, with a tongue I made out of greenstone".
ANYWAY... any better ideas? anyone? hello??
Ok serious time: As over
Ok serious time:
As over used as it is surely "Nature" is ideal. espesh seeing as it's being used overseas and has been bandied about as NZ's top song. I've even edited it for optimal impact.
Lyrics
Up in a tree
A bird sings so sweetly
Nature's own voice
I hear
Rustling rustling leaves
Turning breeze to speech
Call to me now
Ease my mind
I'll turn something new
Minds layed with dew
Do do do do dodo dodooo
Do do do dodo dooo
Do do do do do do ditdo dooo
Nature into me! (Yeah!)
Hey now that German football
Hey now that German football teams try to do the Haka you should get over it!
I always hated the song played by Alphaville - and now I like it thanks to the Pluto version.
Cultural Exchange - no harm done ...!